Brand Guidelines

The signature of the Career OS.

Cinematic. Precise. Human. These guidelines exist so every touchpoint — from a tweet to a press interview to a partner integration — feels unmistakably Not Cooked Jobs.

Name & spelling

Full name: Not Cooked Jobs
Short name: Not Cooked Jobs (never “NCJ” in public copy)
Domain: notcookedjobs.com
Product line: The AI Career Operating System

Voice

Cinematic on landing pages. Think Apple Keynote, OpenAI, Linear, Stripe. Premium, minimal, confident.
Conversational in guides. Founder-led, educational, trustworthy. First-person plural, no corporate jargon.
Never: hype, fake urgency, emoji-stuffed CTAs, corporate legalese where plain English fits.

Colour tokens

Gold gradient — #FFE4A8 → #F5C97B → #C9962F — primary CTAs and highlights.
Purple gradient — #B79CFF → #A88BFA → #6C4CE0 — secondary CTAs, AI moments.
Ink — #050308 and #060916 — page and header backgrounds.
Glass — rgba(255,255,255,0.06) — card surfaces.

Typography

Display: Instrument Serif (400, italic supported).
Text: Inter (400/500/600/700).
Micro-copy: Uppercase, tracked 0.22–0.32em, 10–12px.

Logo

Use the gold mandala mark at 32–64px in headers, 128px+ on hero surfaces.
Always pair with the wordmark unless space is severely constrained.
Never recolour the mark. Never place it on a light background without the dark surface behind it.

Downloads

Press-ready SVG logos, brand kit ZIP, and boilerplate copy are all on the Media Kit and Press pages.

Attribution

“Powered by Not Cooked Jobs” is welcome — link to the homepage. For partnership marks and co-branding, contact Partners.